The Substance of Style
HarperCollins, Mar 17, 2009 - 272 pages
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.
In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.
Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
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Review: The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and ConsciousnessUser Review - Dana Kraft - Goodreads
For me, this book brought some depth to a subject that I am usually too quick to dismiss. The quote that still rings in my head is "There's a difference between a large market and a mass market." Read full review
Review: The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and ConsciousnessUser Review - Julia - Goodreads
I thought this would be a very fluffy book, and the first chapter, which talked about how many colours you can make in plastic, confirmed my fears. However, after that, I found the book quite ... Read full review
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