The Substance of Style
Harper Collins, Mar 17, 2009 - 272 pages
Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more.
In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society.
Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now.
What people are saying - Write a review
Review: The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and ConsciousnessUser Review - Elizabeth Olson - Goodreads
This book puts forth that aesthetics are every bit as important as function and quality in consumer products, if not more so, but it's so tediously wheedling that it not only fails to make the case, but it bored me silly. Read full review
Review: The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and ConsciousnessUser Review - Angel Millar - Goodreads
A clear and convincing argument, showing why aesthetics matter to us as human beings. Read full review
T HE RISE OF LOOK AND FEEL
SURFACE AND SUBSTANCE
THE BOUNDARIES OF DESIGN
SMART AND PRETTY