The Power of Glamour: Longing and the Art of Visual PersuasionSimon and Schuster, 2013 M11 5 - 288 páginas In provocative detail with more than one hundred illustrations, critically acclaimed author Virginia Postrel separates glamour from glitz, revealing what qualities make a person, an object, a setting, or an experience glamorous. What is it that creates that pleasurable pang of desire—the feeling of “if only”? If only I could wear those clothes, belong to that group, drive that car, live in that house, be (or be with) that person? Postrel identifies the three essential elements in all forms of glamour and explains how they work to create a distinctive sensation of projection and yearning. The Power of Glamour is the very first book to explain what glamour really is—not just style or a personal quality but a phenomenon that reveals our inner lives and shapes our decisions, large and small. By embodying the promise of a different and better self in different and better circumstances, glamour stokes ambition and nurtures hope, even as it fosters sometimes-dangerous illusions. From vacation brochures to military recruiting ads, from the Chrysler Building to the iPad, from political utopias to action heroines, Postrel argues that glamour is a seductive cultural force. Its magic stretches beyond the stereotypical spheres of fashion or film, influencing our decisions about what to buy, where to live, which careers to pursue, where to invest, and how to vote. The result is myth shattering: a revelatory theory that explains how glamour became a powerful form of nonverbal persuasion, one that taps into our most secret dreams and deepest yearnings to influence our everyday choices. |
Otras ediciones - Ver todas
The Power of Glamour: Longing and the Art of Visual Persuasion Virginia Postrel Vista previa limitada - 2013 |
The Power of Glamour: Longing and the Art of Visual Persuasion Virginia Postrel Sin vista previa disponible - 2017 |
Términos y frases comunes
Achilles advertising Alicia Drake allure American appear audience audience’s Audrey Hepburn aviator Barack Obama beautiful California cars Cary Grant century charisma commercial created culture designer desire displaced meaning dream dress effortless embodied emotional escape and transformation Everett Collection fantasy fashion feel film forms of glamour Futurama George Hurrell Gibson Girl glamorous image glamour grace Grace Kelly Harper’s Bazaar Helen historian Hollywood Icon ideal illusion imagine inspires interview Jackie Joan Joan Kron Julius Shulman Kate Moss Kennedy Lady lives London longing look luxury magazine magic makeover Mary modern movie stars mystery Obama object offers Paris person Photofest photographer pleasures portraits princess promise represented says scene Shanghai Shulman Simon & Schuster social sprezzatura Star Trek story streamlined striding style suggests superhero today’s University Press viewer Virginia Postrel vision Vogue window woman women World’s Fair writes yearning York young