Design Literacy (continued): Understanding Graphic Design

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Skyhorse Publishing Inc., 1999 - 281 páginas
A sequel to its popular forerunner, this edition casts the net even further in examining the reasons and history behind various objects of design that have had a significant impact on our culture. The objects discussed range from the vintage posters that promoted concerts and fairs during the 1930s to a Rolling Stones' CD cover from the 1990s. This volume also investigates larger movements and phenomena, including Norman Rockwell's affect on Americana and Cartoon Network's hold on children. Like the first volume, this is an eclectic look at how, why, and if graphic design, in the broadest sense, works as an influence on the public eye. Designers, students, and anyone interested in the history and dynamics of graphics as art and craft will find this an engaging and instructive read.

Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
 

Contenido

Cold War Graphics
5
The Peace Symbol
18
Troilus and Cressida Anthon Beeke
25
Hate Sites
33
Forever Free Michael Ray Charles
41
Shots 10 Cents Art Spiegelman
49
Das Plakat
55
Picture Magazines of the Thirties
62
Food Packages
173
Hard Sell versus Soft Sell Louis Danziger
181
Holly Hunt Rick Valicenti
187
Doorman Style
196
Plagiarism
207
The Visual Essay in the Information Age
214
Rebelling Against Rockwell
221
The Big Idea
227

West Mike Salisbury
69
Art Deco New York
105
Typographische Mitteilungen Jan Tschichold
114
Hand Lettering Joost Swarte
121
Pussy Galore Teal Triggs Liz McQuiston and Sian Cook
127
The Area Code Parenthesis Ladislav Sutnar
135
Ancient Life Brad Holland
144
Russian Film Posters Vladimir and Georgii Stenberg
158
Decorative Book Jackets W A Dwiggins
166
New York Design
235
Cover Garbage
241
Ludwig Hohlwein
247
Leon Friend
253
Hirano Kôga
261
Tobias FrereJones
269
Bibliography
275
155
278
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Acerca del autor (1999)

Steven Heller is the co-chair of the School of Visual Arts MFA Design / Designer as Author + Entrepreneur Program. He is the author, coauthor, and editor of over 170 books on design, social satire, and visual culture. He is the recipient of the 2011 Smithsonian National Design Award for "Design Mind." He lives in New York City.

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