Cannibals with Forks: The Triple Bottom Line of 21st Century BusinessNew Society Publishers, 1998 - 407 páginas In Cannibals with Forks, best-selling author and green business guru John Elkington convincingly argues that future market success will often depend upon a company's ability to satisfy the three-pronged fork of profitability, environmental quality, and social justice. This lively and practical guide outlines the seven great "sustainable" revolutions that are already unfolding, showing how business leaders should respond and profiles some of the world's best-known companies including Nike, Wal-mart, Levi Strauss, Volkswagen, Texaco, Intel, Volvo, Dow Chemical, Electrolux, Novo Nordisk, and Shell. |
Contenido
Is Capitalism Sustainable? | 17 |
Storming the Boardroom | 41 |
Sustainabilitys Accountants | 69 |
Derechos de autor | |
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Cannibals with Forks: The Triple Bottom Line of 21st Century Business John Elkington Vista de fragmentos - 1998 |
Cannibals with Forks: The Triple Bottom Line of 21st Century Business John Elkington Sin vista previa disponible - 1999 |
Cannibals with Forks: The Triple Bottom Line of 21st Century Business John Elkington Sin vista previa disponible - 1997 |