Collective Disruption: How Corporations and Startups Can Co-Create Transformative New Businesses
Polarity Press, 2015 M03 16 - 200 páginas
Michael Docherty¿s new book ¿Collective Disruption¿ was published in March of 2015. In the book, Mike reveals how the smartest large companies are learning to partner with startups for disruptive new business creation. "Collective Disruption" provides established companies with a practical framework for plugging into the startup ecosystem to fuel and incubate new businesses as entrepreneurial ventures. Learn how Johnson & Johnson, Cisco, Jarden, P&G and others are already succeeding with these approaches. It¿s time to challenge the paradigm that it¿s always the startups that disrupt large established companies. Through the Collective Disruptionsm model, we¿ll show you how to engage and leverage the startup ecosystem to create new market-disrupting businesses.
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