Digital Marketing For DummiesJohn Wiley & Sons, 2016 M12 27 - 368 páginas Does your digital marketing pack a punch? Written with the marketer's best interests in mind, this friendly, down-to-earth guide shows you how to use proven digital marketing strategies and tactics to expand the reach of your brand, increase audience engagement, and acquire and monetize customers. From current best practices in SEO and SEM to the latest ways to effectively use content marketing and influencer marketing—and everything in between—Digital Marketing For Dummies helps you get the most out of all your digital marketing efforts. What worked in digital marketing just a few years ago is quickly losing relevance as electronic platforms—and the people who use them—continue to evolve. So how do you keep afloat in this fast-paced and ultra-competitive environment? Don't sweat it! Digital Marketing For Dummies takes the guesswork out of marketing in the digital age, offering the latest tips and techniques for utilizing technology to get your product or services out to the masses. Whether you're looking to craft a killer campaign from scratch or just want to beef up your social media presence, you'll find everything you need to meet your business goals—and boost your bottom line.
If you're ready to benefit from the latest and greatest digital marketing has to offer, this no-nonsense guide sets you up for success. |
Contenido
Introduction | 1 |
Part 1 Getting Started with Digital Marketing | 5 |
Part 2 Using Content to Generate Fans Followers and Customers | 59 |
Part 3 Generating Website Traffic | 127 |
Part 4 Measuring Analyzing and Optimizing Campaigns | 245 |
Part 5 The Part of Tens | 281 |
313 | |
EULA | 347 |