Mañana Es San Perón: A Cultural History of Peron's Argentina

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Rowman & Littlefield, 2003 - 262 pages
1 Review
The regime of Juan Per-n is one of the most studied topics of Argentina's contemporary history. This new book_an English translation of a highly popular, critically acclaimed Spanish language edition_provides a new perspective on the intriguing Argentinian leader. Mariano Plotkin's cultural approach makes Per-n's popularity understandable because it goes beyond Per-n's charismatic appeal and analyzes the Per-nist mechanisms used to generate political consent and mass mobilization. Ma-ana es San Per-n is the first book to focus on the cultural and symbolic dimensions of Per-nism and populism. Plotkin also presents important material for the study of populism and the modern state in this region.

Ma-ana es San Per-n explores the creation of myths, symbols, and rituals which constituted the Peronist political imagery. This political imagery was not designed to reinforce the legitimacy of a political system defined in abstract terms, but to assure the undisputed loyalty of different sectors of society to the Peronist government and to Per-n himself. The evolution of the institutional framework that made the creation of this symbolic apparatus possible is also discussed.

This well-researched book shows the methods designed by the Per-nist regime to broaden its social base through the incorporation and activation of groups which had traditionally occupied a marginalized position within the political system-non-union workers, women, and the poor. Plotkin investigates how Per-n used the education system to build his popularity. He examines the public assistance programs financed through the Eva Per-n Foundation, and demonstrates how they were used to politicize women for the first time. He explains how Eva Per-n and the Per-nist regime not only tried to gain the support of women as voters but also as potential 'missionaries' who would spread the Per-nist word in the privacy of their homes.

This well-written and engaging account of one of Latin America's most colorful and appealing leaders is an excellent resource on Argentina and Latin American history and politics.


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The Crisis of the Liberal Consensus
Perón and the Problem of Consensus
May Day and the Seventeenth of October Political Rituals and Peróns Charisma
The Origin of Two Rituals
The Struggle for Symbolic Space
Education and Politics The Political Socialization of Youth
The Reorganization of the Educational System
Peronist Textbooks for Primary Schools
The Generation of Passive Consensus
The Fundación of Women and Youth
The Peronization of Women and Youth
PeronismWas It Totalitarian?
Selected Bibliography

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About the author (2003)

Mariano Plotkin is a researcher at the Consejo Nacional de Investigaciones Cient'ficas y TZcnicas based at the Instituto de Desarrollo Econ~mico y Social in Buenos Aires, and professor at the Universidad Nacional de Tres de Febrero.

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