Mañana Es San Perón: A Cultural History of Peron's Argentina

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Rowman & Littlefield, 2003 - 262 pages
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The regime of Juan Per-n is one of the most studied topics of Argentina's contemporary history. This new book_an English translation of a highly popular, critically acclaimed Spanish language edition_provides a new perspective on the intriguing Argentinian leader. Mariano Plotkin's cultural approach makes Per-n's popularity understandable because it goes beyond Per-n's charismatic appeal and analyzes the Per-nist mechanisms used to generate political consent and mass mobilization. Ma-ana es San Per-n is the first book to focus on the cultural and symbolic dimensions of Per-nism and populism. Plotkin also presents important material for the study of populism and the modern state in this region.

Ma-ana es San Per-n explores the creation of myths, symbols, and rituals which constituted the Peronist political imagery. This political imagery was not designed to reinforce the legitimacy of a political system defined in abstract terms, but to assure the undisputed loyalty of different sectors of society to the Peronist government and to Per-n himself. The evolution of the institutional framework that made the creation of this symbolic apparatus possible is also discussed.

This well-researched book shows the methods designed by the Per-nist regime to broaden its social base through the incorporation and activation of groups which had traditionally occupied a marginalized position within the political system-non-union workers, women, and the poor. Plotkin investigates how Per-n used the education system to build his popularity. He examines the public assistance programs financed through the Eva Per-n Foundation, and demonstrates how they were used to politicize women for the first time. He explains how Eva Per-n and the Per-nist regime not only tried to gain the support of women as voters but also as potential 'missionaries' who would spread the Per-nist word in the privacy of their homes.

This well-written and engaging account of one of Latin America's most colorful and appealing leaders is an excellent resource on Argentina and Latin American history and politics.

 

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Contents

The Crisis of the Liberal Consensus
3
Perón and the Problem of Consensus
19
May Day and the Seventeenth of October Political Rituals and Peróns Charisma
39
The Origin of Two Rituals
41
The Struggle for Symbolic Space
59
Education and Politics The Political Socialization of Youth
83
The Reorganization of the Educational System
85
Peronist Textbooks for Primary Schools
105
The Generation of Passive Consensus
135
The Fundación of Women and Youth
137
The Peronization of Women and Youth
165
PeronismWas It Totalitarian?
195
Notes
203
Selected Bibliography
245
Index
249
Copyright

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About the author (2003)

Mariano Plotkin is a researcher at the Consejo Nacional de Investigaciones Cient'ficas y TZcnicas based at the Instituto de Desarrollo Econ~mico y Social in Buenos Aires, and professor at the Universidad Nacional de Tres de Febrero.

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