Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 páginas This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Contenido
Introduction | 1 |
The Assault on the Mind | 11 |
Getting Into the Mind | 19 |
Derechos de autor | |
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Términos y frases comunes
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