Search Engine Optimization All-in-One For DummiesIf you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start! Ten handy minibooks cover how search engines work, keyword strategy, competitive positioning, SEO Web design, content creation, linking, optimizing the foundations, analyzing results, international SEO, and search marketing. You’ll even learn some geeky things like HTML, JavaScript, and CSS, or how to match metatags and keywords to page content.
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines. |
Comentarios de la gente - Escribir un comentario
Great book for beginners! I totaly recomend it!
The only comment I can make about this book is that the title is off base (kidding)....Bruce Clay and colleagues provide relevant, complete, and advanced information on a complex topic.
So I vote for changing the title to: SEO Bible !
In addition, the writing style is superb.
Barbara
Contenido
Contents at a Glance | 9 |
Meeting the Search Engines | 25 |
Recognizing and Reading Search Results | 39 |
Getting Your Site in the Right Results | 47 |
Knowing What Drives Search Results | 65 |
Spam Issues When Search Engines Get Fooled | 75 |
Keyword Stragegy | 85 |
Selecting Keywords | 97 |
Obtaining Links | 389 |
Structuring Internal Links | 405 |
Vetting External Links | 421 |
Connecting with Social Networks | 435 |
Optimizing the Foundations | 449 |
Server Issues Why Your Server Matters | 451 |
Domain Names What Your URL Says About You | 471 |
Using Redirects for SEO | 487 |
Exploiting Pay Per Click Lessons Learned | 109 |
Reducing Costs by Overlapping Pay Per Click | 114 |
Adding and Maintaining Keywords | 129 |
Identifying Your Competitors | 143 |
Competitive Research Techniques and Tools | 153 |
Applying Collected Data | 179 |
SEO Web Design | 193 |
Building an SEOFriendly Site | 215 |
Making Your Page Search EngineCompatible | 241 |
Perfecting Navigation and Linking Techniques | 275 |
Creating Content | 291 |
Establishing Content Depth and Page Length | 307 |
Adding KeywordSpecific Content | 327 |
Dealing with Duplicate Content | 341 |
Adapting and Crediting Your Content | 355 |
Linking | 365 |
Implementing 301 Redirects | 495 |
Watching Your Backend Content Management System Troubles | 509 |
Solving SEO Roadblocks | 523 |
Employing Site Analytics | 535 |
Tracking Behavior with Web Analytics | 557 |
Mastering SEO Tools and Reports | 571 |
International SEO | 591 |
Tailoring Your Marketing Message for Asia | 609 |
Staking a Claim in Europe | 621 |
Getting Started in Latin America | 633 |
Discovering Paid Search Marketing | 643 |
Using SEO to Build Your Brand | 669 |
Identifying and Reporting Spam | 691 |
Appendix | 707 |
725 | |