Search Engine Optimization All-in-One For Dummies
If you have a business, you want your Web site to show up quickly when people search for what you’re selling. Search Engine Optimization All-in-One For Dummies has the whole story on how to build a site that works, position and promote it, track and understand your search results, and use keywords effectively. And it includes a $25 credit on Google AdWords, to get you off to a good start!
With all this information and a Google AdWords gift card worth $25, Search Engine Optimization All-in-One For Dummies has what you need to make your site a hit with search engines.
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Great book for beginners! I totaly recomend it!
The only comment I can make about this book is that the title is off base (kidding)....Bruce Clay and colleagues provide relevant, complete, and advanced information on a complex topic.
So I vote for changing the title to: SEO Bible !
In addition, the writing style is superb.
Contents at a Glance
Meeting the Search Engines
Recognizing and Reading Search Results
Getting Your Site in the Right Results
Knowing What Drives Search Results
Spam Issues When Search Engines Get Fooled
Structuring Internal Links
Vetting External Links
Connecting with Social Networks
Optimizing the Foundations
Server Issues Why Your Server Matters
Domain Names What Your URL Says About You
Using Redirects for SEO
Exploiting Pay Per Click Lessons Learned
Reducing Costs by Overlapping Pay Per Click
Adding and Maintaining Keywords
Identifying Your Competitors
Competitive Research Techniques and Tools
Applying Collected Data
SEO Web Design
Building an SEOFriendly Site
Making Your Page Search EngineCompatible
Perfecting Navigation and Linking Techniques
Establishing Content Depth and Page Length
Adding KeywordSpecific Content
Dealing with Duplicate Content
Adapting and Crediting Your Content
Implementing 301 Redirects
Watching Your Backend Content Management System Troubles
Solving SEO Roadblocks
Employing Site Analytics
Tracking Behavior with Web Analytics
Mastering SEO Tools and Reports
Tailoring Your Marketing Message for Asia
Staking a Claim in Europe
Getting Started in Latin America
Discovering Paid Search Marketing
Using SEO to Build Your Brand
Identifying and Reporting Spam