Cognitive Biases in the Capital Investment Context: Theoretical Considerations and Empirical Experiments on Violations of Normative RationalityGabler Verlag, 2010 M11 25 - 255 páginas Sebastian Serfas shows how cognitive biases systematically affect and distort capital investment-related decision making and business judgements. He provides a large number of examples that every business practitioner might encounter every day, demonstrates the detrimental effects through various empirical experiments, and outlines potential counterstrategies to mitigate these negative effects. |
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Cognitive Biases in the Capital Investment Context: Theoretical ... Sebastian Serfas Vista previa limitada - 2010 |