Seminar, Temas95-100R. Thapar, 1967 |
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Página 23
... initial years , large scale advertising of Indian books even though sales in the initial years may not be sub- stantial . A long range view must be taken that investment in sales promotion in the earlier years will yield results in ...
... initial years , large scale advertising of Indian books even though sales in the initial years may not be sub- stantial . A long range view must be taken that investment in sales promotion in the earlier years will yield results in ...
Página 24
... initial investment recoup- ed with small profits . Further , the book publishing industry involves an enormous risk for if a book fails to sell on account of lack of public acceptance or changes in reading habits , its value is almost ...
... initial investment recoup- ed with small profits . Further , the book publishing industry involves an enormous risk for if a book fails to sell on account of lack of public acceptance or changes in reading habits , its value is almost ...
Página 63
... initial phases of the development process when the going is the hardest . But he de- parted from the logic to indulge in some sniping at the Planning Commission and the Finance Min- istry in a prologue deploring the fact that Panchayati ...
... initial phases of the development process when the going is the hardest . But he de- parted from the logic to indulge in some sniping at the Planning Commission and the Finance Min- istry in a prologue deploring the fact that Panchayati ...
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achieve April areas Asia Asian Bihar Bombay book publishing CALIFORNIA/SANTA CRUZ caste cent Centre China Chinese Communist Congress cost create crisis crores CRUZ The University culture defence Delhi Design for Living districts economic elections elite environment export fact factor February film foreign policy Gandhism Government of India gress groups growth Gujarat Gupta important increase Independents industry interest issue Jana Sangh January lakhs language leadership Left Communists licences Maharashtra major March mass communication mass media ment million modern Nehru non-alignment nuclear weapons October organisation Pakistan pattern planning political polled population possible problem production programme public sector Punjab radio Rajasthan regional role rural seats SEMINAR Singh situation social society Soviet Union Swatantra Party Thapar tion traditional UNESCO United UNIVERSITY OF CALIFORNIA/SANTA urban village votes West Bengal