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Página 34
complex patterns of desire, need and cultural transactions.3The film object and
its spinoffs like posters and fan magazines travel a complex journey as a
commodity form whose material culture is so embroiled in the dynamics of
everyday life ...
complex patterns of desire, need and cultural transactions.3The film object and
its spinoffs like posters and fan magazines travel a complex journey as a
commodity form whose material culture is so embroiled in the dynamics of
everyday life ...
Página 35
tion relies on a series of accepted codes that emerge out of the social and
cultural life of both films and their posters.12 In India, posters negotiate the-
matics of melodramatic conflict and action, romance and the family. Gene- , ric
elements are ...
tion relies on a series of accepted codes that emerge out of the social and
cultural life of both films and their posters.12 In India, posters negotiate the-
matics of melodramatic conflict and action, romance and the family. Gene- , ric
elements are ...
Página 37
today.21 In Bengal the posters sometimes use Bengali titles. Popular religious
festivals can also shape the look of the poster. In U.P. during Id, the local designs
have 'Id Mubarak' written in bold right on top of the poster to cater to what they ...
today.21 In Bengal the posters sometimes use Bengali titles. Popular religious
festivals can also shape the look of the poster. In U.P. during Id, the local designs
have 'Id Mubarak' written in bold right on top of the poster to cater to what they ...
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