Seminar, Temas497-508R. Thapar, 2001 |
Dentro del libro
Resultados 1-3 de 56
Página 40
... brands in their purchase decision . And finally , there is a company or a corporate per- spective as to the role of a brand . I have tried to present the reasons as to why a brand is important from all three per- spectives in the chart ...
... brands in their purchase decision . And finally , there is a company or a corporate per- spective as to the role of a brand . I have tried to present the reasons as to why a brand is important from all three per- spectives in the chart ...
Página 52
... brands . Free Press , December 1995 . Arnold , David . The handbook of brand management ( the economist books ) . Perseus Publishers , March 1993 . Bernd H. Schmitt and Alex Simonson . Marketing aesthetics : the strategic management of ...
... brands . Free Press , December 1995 . Arnold , David . The handbook of brand management ( the economist books ) . Perseus Publishers , March 1993 . Bernd H. Schmitt and Alex Simonson . Marketing aesthetics : the strategic management of ...
Página 53
... Brand dyna- mics : factors and trade - offs affecting value deve- lopment in branded goods and services . Institute For Branding Leadership ( Publications ) , April 1998 . MacRae , Chris . World class brands . Adison Wesley Publications ...
... Brand dyna- mics : factors and trade - offs affecting value deve- lopment in branded goods and services . Institute For Branding Leadership ( Publications ) , April 1998 . MacRae , Chris . World class brands . Adison Wesley Publications ...
Contenido
Savings invested rightly | 64 |
Unit Scheme 1995 US95 | 95 |
भारतीय | 113 |
Otras 7 secciones no mostradas
Otras ediciones - Ver todas
Términos y frases comunes
Africa agenda agriculture AIADMK Amul anthem areas Asian Ayodhya Bangalore Bank become brand cannabis capital Centre common property land consumer corruption culture decade Delhi democracy drug economic emerging environment fact finance forest global global city groups Gujarat Hero Honda Hindu Hindutva HONDA human important income India industrial institutions investment issues Karnataka Kashmir labour living Madhya Pradesh Maharashtra major ment minister modern Mumbai Muslim Nanhi Kali NGOs nomic organised party political poor population poverty Pradesh problem production programmes Punjab question Rajasthan reform region role rural Sangh Parivar sector Seminar Singh social society South structures Tamil Nadu Tehelka tion traditional tribal urban Uttarakhand Vajpayee village wasteland development women