Seminar, Temas17-28R. Thapur., 1961 |
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Página 24
... Advertising properly so called also claims to inform and to instruct , even to educate , shrewdly main- taining its affinity with publicity . In reality it has an altogether different complexion and a siderably darker one . The informa ...
... Advertising properly so called also claims to inform and to instruct , even to educate , shrewdly main- taining its affinity with publicity . In reality it has an altogether different complexion and a siderably darker one . The informa ...
Página 44
... advertising techniques of the United States can bode no good . V. Κ . CAMPAIGN PLANNING By Olaf Ellefsen . Pub- lished on behalf of the Institute of Practitioners in Advertising . Business Publications , London . The second book in a ...
... advertising techniques of the United States can bode no good . V. Κ . CAMPAIGN PLANNING By Olaf Ellefsen . Pub- lished on behalf of the Institute of Practitioners in Advertising . Business Publications , London . The second book in a ...
Página 47
... Advertising ( Robert Hale , London , 1944 ) Bishop , F. P .: The Ethics of Advertising ( Robert Hale , London , 1949 ) Blankenship , A. B .: How to Conduct Consumer and Opinion Research ( Harper & Brothers , New York , 1946 ) Borden ...
... Advertising ( Robert Hale , London , 1944 ) Bishop , F. P .: The Ethics of Advertising ( Robert Hale , London , 1949 ) Blankenship , A. B .: How to Conduct Consumer and Opinion Research ( Harper & Brothers , New York , 1946 ) Borden ...
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accept achieved administration advertising agricultural areas Asia attitude basic become Bengali Bombay British Calcutta capital caste census cent China communal communist Congress create crores culture DAURALA Delhi democracy democratic economic expenditure fact forces foreign policy freedom Government of India growth Hindi Hindu Hinduism human ideas important increase India industrial institutions intellectual Kerala labour language living London Madras Mahatma Gandhi Malabar Hill Marxism ment million Minister Ministry modern moral movement Muslim nature nomic officers organisation Pakistan parties persons philo philosophy Plan political population present Press problem production progress question realise relations religion role rule scientific scientists sector SEMINAR social socialist society South South India Soviet Soviet Union thinking thought tical tion tive traditional U-sector unity University urban Urdu values waste West western writer