Seminar, Temas17-28R. Thapur., 1961 |
Dentro del libro
Resultados 1-3 de 40
Página 20
... Advertising properly so called also claims to inform and to instruct , even to educate , shrewdly main- taining its affinity with publicity . In reality it has an altogether different complexion and a con- siderably darker one . The ...
... Advertising properly so called also claims to inform and to instruct , even to educate , shrewdly main- taining its affinity with publicity . In reality it has an altogether different complexion and a con- siderably darker one . The ...
Página 37
... advertisers , that ' half of every advertising appropriation is wasted ... but nobody knows which half ' . This epigram apart , we have also the findings of Walter Taplin , the first incumbent of a research fellowship at the London ...
... advertisers , that ' half of every advertising appropriation is wasted ... but nobody knows which half ' . This epigram apart , we have also the findings of Walter Taplin , the first incumbent of a research fellowship at the London ...
Página 48
... Advertising Psy- chology and Research ( McGraw - Hill Book Company , Inc. , New York , 1950 ) Lund , J. Newspaper Advertising ( Prentice Hall Inc. , New York , 1947 ) Martineau , P .: Motivation in Advertising ( McGraw - Hill Book ...
... Advertising Psy- chology and Research ( McGraw - Hill Book Company , Inc. , New York , 1950 ) Lund , J. Newspaper Advertising ( Prentice Hall Inc. , New York , 1947 ) Martineau , P .: Motivation in Advertising ( McGraw - Hill Book ...
Otras ediciones - Ver todas
Términos y frases comunes
accept achieved administration advertising agricultural areas Asia attitude basic become Bengali Bombay British Calcutta capital caste census cent China communal communist Congress crores culture DAURALA Delhi democracy democratic economic expenditure fact forces foreign policy freedom growth Hindi Hindu Hinduism human ideas important increase India industrial institutions intellectual Kerala labour language living London Madras Mahatma Gandhi Malabar Hill Marxism ment million Minister Ministry modern moral movement Muslim nature nomic non-alignment officers organisation Pakistan parties persons philo philosophy Plan political population present Press problem production progress question realise relations religion revolution rule scientific scientists sector SEMINAR social socialist society South South India Soviet Soviet Union thinking thought tical tion tional tive traditional U-sector unity University urban Urdu values Vedanta waste West western writer