Seminar, Temas495-500R. Thapar, 2000 |
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Página 39
... brand as it differentiated from other similar detergents which , according to the state , were supposed to be identical in formulation and in every possible way . ( Of course , this is similar to the Nirma story where the brand name was ...
... brand as it differentiated from other similar detergents which , according to the state , were supposed to be identical in formulation and in every possible way . ( Of course , this is similar to the Nirma story where the brand name was ...
Página 40
... brands in their purchase decision . And finally , there is a company or a corporate per- spective as to the role of a brand . I have tried to present the reasons as to why a brand is important from all three per- spectives in the chart ...
... brands in their purchase decision . And finally , there is a company or a corporate per- spective as to the role of a brand . I have tried to present the reasons as to why a brand is important from all three per- spectives in the chart ...
Página 52
... brands . Free Press , December 1995 . Arnold , David . The handbook of brand management ( the economist books ) . Perseus Publishers , March 1993 . Bernd H. Schmitt and Alex Simonson . Marketing aesthetics : the strategic management of ...
... brands . Free Press , December 1995 . Arnold , David . The handbook of brand management ( the economist books ) . Perseus Publishers , March 1993 . Bernd H. Schmitt and Alex Simonson . Marketing aesthetics : the strategic management of ...
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