Seminar, Temas495-500R. Thapar, 2000 |
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Página 15
... consumer , especially the value conscious Indian consumer , would fall for any of this . After all , we are not a disposable cul- ture and as a frustrated marketer once commented , " The last thing that the Indians threw out was the ...
... consumer , especially the value conscious Indian consumer , would fall for any of this . After all , we are not a disposable cul- ture and as a frustrated marketer once commented , " The last thing that the Indians threw out was the ...
Página 16
... consumer say ? ' Hey , is this what I was being cheated of earlier ? Let's switch , and raise our expecta- tions to what they should have been . ' Look at the ' value maturity ' the □ ook at the ' value maturity ' the Indian consumer ...
... consumer say ? ' Hey , is this what I was being cheated of earlier ? Let's switch , and raise our expecta- tions to what they should have been . ' Look at the ' value maturity ' the □ ook at the ' value maturity ' the Indian consumer ...
Página 17
... consumer base is poor , and the mar- ket is defined by a whole lot of people consuming a little bit at low prices . rather than a few people consuming a lot at high prices . Will Nirma survive ? I'd place my bets on the brand . Under ...
... consumer base is poor , and the mar- ket is defined by a whole lot of people consuming a little bit at low prices . rather than a few people consuming a lot at high prices . Will Nirma survive ? I'd place my bets on the brand . Under ...
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