Seminar, Temas495-500R. Thapar, 2000 |
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Página 15
... cost ( V = B - C ) , where cost is not just the price but the total cost of usage . So , can Indian brands survive ? Only if they deliver a value advantage over the new brands entering the coun- try , either in terms of superior benefit ...
... cost ( V = B - C ) , where cost is not just the price but the total cost of usage . So , can Indian brands survive ? Only if they deliver a value advantage over the new brands entering the coun- try , either in terms of superior benefit ...
Página 16
... cost equation gives them a value advantage . Star TV did not have much suc- cess to begin with . Its irrelevance to most of the market with its English bouquet of programmes was a prob- lem . Zee understood the pulse of the consumer ...
... cost equation gives them a value advantage . Star TV did not have much suc- cess to begin with . Its irrelevance to most of the market with its English bouquet of programmes was a prob- lem . Zee understood the pulse of the consumer ...
Página 17
... cost business system which was earlier low cost- low sophistication - low tech , is now being given more muscle with back- ward integration rather than cheap labour driven cost advantages . Over 70 % of the Indian consumer base has ...
... cost business system which was earlier low cost- low sophistication - low tech , is now being given more muscle with back- ward integration rather than cheap labour driven cost advantages . Over 70 % of the Indian consumer base has ...
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