Claret and Blue Blood: Pumping Life Into the Heart of West Ham United

From the World Cup-winning days of Bobby Moore, Geoff Hurst and Martin Peters to today's highly acclaimed trio of Joe Cole, Frank Lampard and Michael Carrick, West Ham United supporters have always hailed homegrown Hammers with the greatest affinity and affection. With talent such as Trevor Brooking, Tony Cottee, Paul Ince and Rio Ferdinand (the world's most expensive defender following his u18 million transfer to Leeds United) also being produced through the club's ranks since the 1960s, the Hammers can rightly lay claim to having one of the country's most fruitful youth policies. Claret and Blue Blood brings together all these characters and more for the very first time, using interviews to present biographical pieces that collectively tell the story of West Ham United's evolution since the 1960s."