The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and ConsciousnessHarper Collins, 2009 M03 17 - 272 páginas Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. |
Dentro del libro
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... Substance. of. Style. “Thanks to affluence and technology, among much else, the way things look matters as much to us now as what they do. . . . Ms. Postrel makes a persuasive and well-researched case for the value of such magic. Far from ...
... fashion don't come from Madison Avenue after all. Maybe our relation to aesthetic value is too funda- mental to be explained by commercial mind control. Human ... art. We learn to contrast surface to substance, to believe that x Preface.
... style shop . These executives don't get their photos in fashion magazines or go to celebrity - filled parties . They don't dress in black , pierce their eyebrows , or wear Euro - style narrow eyeglasses . This is ... Substance of Style.
... swatter with a face on it doesn't represent time- less beauty . It's just whimsical fun . Aesthetic effects begin with universal reactions , but these effects always operate in a personal and cultural context . We 6 The Substance of Style.
... fashion in 2000 was a relief from the black , gray , and beige of the late ... substance . " But the eye's mind is identifying something genuinely valuable ... art as “ making special , ” a behavior designed to be " sensorily and ...
Contenido
The Rise of LOOK AND FEEL | 34 |
SURFACE AND SUBSTANCE | 66 |
MEANINGFUL Looks | 93 |
The Boundaries of DESIGN | 122 |
SMART AND PRETTY | 164 |
Notes | 193 |
Acknowledgments | 229 |
Otras ediciones - Ver todas
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2009 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2003 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2004 |