The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and ConsciousnessHarper Collins, 2009 M03 17 - 272 páginas Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. |
Dentro del libro
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... pleasure and meaning, in a new age of aesthetics. Several themes run throughout the book: that aesthetic value is subjective and can be discovered only through experience, not deduced in advance; that sensory pleasure and meaning are ...
... Aesthetics has become too important to be left to the aesthetes . To succeed , hard - nosed engineers , real estate developers , and MBAs must take aesthetic communication , and aesthetic pleasure , seriously The Substance of Style.
How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and Consciousness Virginia Postrel. must take aesthetic communication , and aesthetic pleasure , seriously . We , their customers , demand it . " We are by nature - by deep ...
... aesthetic pleasure ; clever dialogue , which is cognitive and culture - bound , doesn't travel as well . Aesthetics ... Aesthetic effects begin with universal reactions , but these effects always operate in a personal and cultural ...
... Aesthetics is " the power of provocative surfaces , ” says a critic . It “ speaks to the eye's mind , over- shadowing matters of quality or substance . " But the eye's mind is identifying something genuinely valuable . Aesthetic pleasure ...
Contenido
The Rise of LOOK AND FEEL | 34 |
SURFACE AND SUBSTANCE | 66 |
MEANINGFUL Looks | 93 |
The Boundaries of DESIGN | 122 |
SMART AND PRETTY | 164 |
Notes | 193 |
Acknowledgments | 229 |
Otras ediciones - Ver todas
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2009 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2003 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2004 |