The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and ConsciousnessHarper Collins, 2009 M03 17 - 272 páginas Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. |
Dentro del libro
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... appearance is changing the U.S. economy . ... In The Substance of Style she takes an intelligent look at the influ- ence of style in American culture . The influence is enormous . ” -Tulsa World The Substance of Style How the Rise of ...
... appearances are not just potentially deceiving but frivo- lous and unimportant—that aesthetic value is not real except in those rare instances when it transcends the quotidian to become high art. We learn to contrast surface to ...
... appearance — the crossroads of individual expression , social expectations , and universal aesthetic standards . In a 2001 report titled Looking Good , Sounding Right : Style Counselling in the New Economy , a British consulting and ...
... appearances . For the first time ever , the Gallup Organization polled people on which presidential candidate was better looking ( Gore won , 44 percent to 24 percent ) . The question was worth asking because the answer wasn't obvious ...
... appearance , actually went to court over a pub- lished allegation that he dyes his hair to keep out the gray . He won an injunction against future hair - coloring claims . With dramatic cos- tuming sense and the right headgear , however ...
Contenido
The Rise of LOOK AND FEEL | 34 |
SURFACE AND SUBSTANCE | 66 |
MEANINGFUL Looks | 93 |
The Boundaries of DESIGN | 122 |
SMART AND PRETTY | 164 |
Notes | 193 |
Acknowledgments | 229 |
Otras ediciones - Ver todas
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2009 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2003 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2004 |