The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and ConsciousnessHarper Collins, 2009 M03 17 - 272 páginas Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. |
Dentro del libro
Resultados 1-5 de 8
... beauty salons opened in prominent locations. Men traded postcards of beautiful Indian movie stars, and thronged to buy imported TVs, VCRs, and videotapes. Even burka merchants diversified their wares, adding colors like brown, peach ...
... beauty , to arouse a positive response . Philippe Starck's fly swatter with a face on it doesn't represent time- less beauty . It's just whimsical fun . Aesthetic effects begin with universal reactions , but these effects always operate ...
... beauty . The explosion of tropical colors that hit women's fashion in 2000 was a relief from the black , gray , and beige of the late 1990s , while those neutrals looked calm . and sophisticated after the riot of jewel tones that ...
... beauty , and pleasure ( the brand promise , incidentally , of the rapidly expanding Sephora cosmetics stores ) . We have replaced " one best way ” with “ my way , for today , ” a more personal and far more fluid ideal . Individuals ...
... Beauty is back . ” It's true that artists and critics are more willing to talk about beau- ty than they were a half century ago , and that psychologists have begun to document some aesthetic universals , such as a preference for ...
Contenido
The Rise of LOOK AND FEEL | 34 |
SURFACE AND SUBSTANCE | 66 |
MEANINGFUL Looks | 93 |
The Boundaries of DESIGN | 122 |
SMART AND PRETTY | 164 |
Notes | 193 |
Acknowledgments | 229 |
Otras ediciones - Ver todas
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2009 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2003 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2004 |