The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and ConsciousnessHarper Collins, 2009 M03 17 - 272 páginas Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. |
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... dress in black , pierce their eyebrows , or wear Euro - style narrow eyeglasses . This is General Electric . Jack Welch's company . Thomas Edison's company . An enterprise dedicated to science , engi- neering , and ruthless financial ...
... dress and hairstyles needed to create the right atmosphere for customers may violate employees ' sense of personal identity or practical func- tion . Today's aesthetic imperative represents not the return of a single standard of beauty ...
... dress in the streets of Japan's capital , there are no politics behind the Tokyo fashion movements . The punk movement , when it came , was only about fashion . The hip - hop movement has nothing to do with rebel- lion . . . . As ...
... dress them . Making people , places , and things look good is a growth business . Or consider the change observed by Pierluigi Zappacosta , a founder of Logitech , the computer peripherals company best known for its mice . Zappacosta ...
Contenido
The Rise of LOOK AND FEEL | 34 |
SURFACE AND SUBSTANCE | 66 |
MEANINGFUL Looks | 93 |
The Boundaries of DESIGN | 122 |
SMART AND PRETTY | 164 |
Notes | 193 |
Acknowledgments | 229 |
Otras ediciones - Ver todas
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2009 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2003 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2004 |