The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce, Culture, and ConsciousnessHarper Collins, 2009 M03 17 - 272 páginas Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory experience. Sensory appeals are everywhere, and they are intensifying, radically changing how Americans live and work. The twenty-first century has become the age of aesthetics, and whether we realize it or not, this influence has taken over the marketplace, and much more. In this penetrating, keenly observed book, Virginia Postrel makes the argument that appearance counts, that aesthetic value is real. Drawing from fields as diverse as fashion, real estate, politics, design, and economics, Postrel deftly chronicles our culture's aesthetic imperative and argues persuasively that it is a vital component of a healthy, forward-looking society. Intelligent, incisive, and thought-provoking, The Substance of Style is a groundbreaking portrait of the democratization of taste and a brilliant examination of the way we live now. |
Dentro del libro
Resultados 1-5 de 11
... things look matters as much to us now as what they do. . . . Ms. Postrel makes a persuasive and well-researched case for the value of such magic. Far from being at odds with “substance,” as vari- ous critics have argued, it has a ...
... every fifteen minutes.” Liberation is supposed to be about grave matters: elections, edu- cation, a free press. But Afghans acted as though superficial things may were just as important. As a political commentator noted, Preface.
... things . Hence , aesthetics differs from entertainment that requires cognitive engagement with narrative , word play ... thing that is absent , a memory or an idea . Those associations may be universal , the way Disney's big - eyed ...
... things tap deep human instincts . We are , as Brown says , “ visual , tactile creatures . " We enjoy enhancing our sensory surroundings . That enjoyment is real . The trick is to appreciate aesthetic pleasure without confusing it with ...
... things look and feel . Whenever we have the chance , we're adding sensory , emotional appeal to ordinary function . " Aesthetics , whether people admit it or not , is why you buy some- thing , " says a shopper purchasing a high - style ...
Contenido
The Rise of LOOK AND FEEL | 34 |
SURFACE AND SUBSTANCE | 66 |
MEANINGFUL Looks | 93 |
The Boundaries of DESIGN | 122 |
SMART AND PRETTY | 164 |
Notes | 193 |
Acknowledgments | 229 |
Otras ediciones - Ver todas
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2009 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2003 |
The Substance of Style: How the Rise of Aesthetic Value Is Remaking Commerce ... Virginia Postrel Sin vista previa disponible - 2004 |