Seminar, Temas497-508R. Thapar, 2001 |
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Página 39
... brand as it differentiated from other similar detergents which , according to the state , were supposed to be identical in formulation and in every possible way . ( Of course , this is similar to the Nirma story where the brand name was ...
... brand as it differentiated from other similar detergents which , according to the state , were supposed to be identical in formulation and in every possible way . ( Of course , this is similar to the Nirma story where the brand name was ...
Página 52
... brands . Free Press , December 1995 . Arnold , David . The handbook of brand management ( the economist books ) . Perseus Publishers , March 1993 . Bernd H. Schmitt and Alex Simonson . Marketing aesthetics : the strategic management of ...
... brands . Free Press , December 1995 . Arnold , David . The handbook of brand management ( the economist books ) . Perseus Publishers , March 1993 . Bernd H. Schmitt and Alex Simonson . Marketing aesthetics : the strategic management of ...
Página 53
... Brand dyna- mics : factors and trade - offs affecting value deve- lopment in branded goods and services . Institute For Branding Leadership ( Publications ) , April 1998 . MacRae , Chris . World class brands . Adison Wesley Publications ...
... Brand dyna- mics : factors and trade - offs affecting value deve- lopment in branded goods and services . Institute For Branding Leadership ( Publications ) , April 1998 . MacRae , Chris . World class brands . Adison Wesley Publications ...
Contenido
Savings invested rightly | 51 |
BALANCED FUNDS | 64 |
SCHEME FOR CHILDREN | 71 |
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