Appeal to Popular Opinion

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Penn State Press, 2010 M11 1
 

Contenido

Why Do Public Opinion Polls Look Accurate?
6
Worries of the Logic Textbooks
13
The Meaning of Public Opinion
19
The Problem with Arguments Based on Popular Opinion
27
Chapter
33
The Democratic Civilization Case
41
The Falling Objects Case
43
The Inquisition Case
45
Deliberation
184
Dialectical Relevance
186
Relevance of Ad Populum Arguments
188
Persuasion Dialogue and Public Policy
191
The New Perspective on Evaluation
193
Chapter Seven AD POPULUM SUBTYPES
195
The MobAppeal Subtype
196
The Pop Scheme
199

The Mark Antony Case
48
Inflammatory Language
51
How the Ad Populum Is Used to Manipulate Opinions
54
Appeal to Expert Opinion
56
Chapter Three THE STANDARD TREATMENT
61
Origins of the Ad Populum
62
Early Modern Textbooks
65
19351959
68
19611968
72
Cracks in the Surface 6 Broadening the Ad Populum
77
The Dual Approach
85
Multipliers
88
The Unifying Form
91
Summary of Developments
94
Chapter Four PRESUMPTIONS COMMON STARTING POINTS AND PUBLIC JUDGMENT
97
Bandwagon and MobAppeal Arguments
98
Are Ad Populum Arguments Fallacious?
100
Premise Adequacy of Dialectical Arguments
103
Conflicts with Expert Opinion
106
Common Starting Points
109
The Status of Presumptions
112
Presumptive Reasoning in Dialectical Arguments
116
Popular Opinion and Common Knowledge
119
Chapter Five THE OLD DIALECTIC
129
Platonic Dialectic
130
Aristotelian Dialectic
133
Endoxic Premises
138
Seneca on Ad Populum Arguments
144
Eikotic Arguments
148
The Medieval Period
152
The Shift Away from Dialectic
155
Consensus Gentium Arguments
158
The Antiskeptical Dilemma and Pascals Wager
161
Toward a New Dialectic
166
Chapter Six THE NEW DIALECTIC
169
Persuasion Dialogue
171
The Inquiry
175
Negotiations and Quarrels
178
InformationSeeking Dialogue
182
Position to Know
201
Informed Deliberation
205
Moral Justification
207
Popular Sentiments
209
Mass Opinion and Public Judgment
212
The Rhetoric of Belonging
217
Structure of the MobAppeal Subtype
220
Summary of Subtypes
223
Chapter Eight A NEW BASIS FOR EVALUATION
229
Evaluation as Contextual
230
Evaluation as Dependent on Identification
232
Bolstering and Critical Questions
234
Seeking a Basis for Acceptance in Persuasion Dialogue
236
The Maxim of Nondisputativeness
238
Dialectical Bias in Argumentation
241
Mob Rhetoric and Mass Enthusiasm
243
Appeal to Snobbery and Vanity
247
Identification and Analysis
249
The Four Steps of an Evaluation
250
Chapter Nine WHEN IS IT A FALLACY?
253
Public Opinion Polls and Fallacies
257
Ad Populum Appeals in Commercial Ads
261
34
263
Two Explanations of the Fallacy
265
Hastily Jumping to a Conclusion
267
Evaluating the Golden Rule Case
269
Divisive Rhetoric in MobAppeal Arguments
271
Three Types of Ad Populum Fallacy
273
Evaluation for Fallaciousness
274
BIBLIOGRAPHY
277
36
278
INDEX
283
The Two Faces of the Ad Populum 4I 43 45
284
SI 54 56 61 62 65 68 72
285
ã 91 94
286
100
287
106
288
II2 116 119 124 126
289
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