Winning the Zero Moment of Truth: ZMOTZero Moment of Truth, 2011 Whether we're shopping for corn flakes, concert tickets or a honeymoon in Paris, the Internet has changed how we decide what to buy. Today we're all digital explorers, seeking out online ratings, peer reviews, videos, and in-depth product details as we move down the path to purchase. |
Otras ediciones - Ver todas
Términos y frases comunes
advertisers AFTERTHOUGHT EQUAL THO AFTERTHOUGHT EQUAL THOUGHT API X APPENDIX APPENDIX APPENDIX API APPENDIX APPENDIX APPENDIX April 2011 Figure BabyCenter brand brand/manufacturer Brett Hurt CHAN E RULEBOOK CHANC EBOOK CHANGING CHANGING TH OK CHANGING THE RULEBOOK considering purchasing PRODUCT coupon customers decisions digital camera FMOT FOREWORD FOREWORD FOREWORD Google Grocery GS & REVIEWS HT EQUAL THOUGHT looking marketing MENTAL MODEL MENTAL Miracle Whip mobile phone MODEL MENTAL MODEL Moment of Truth moms MOTS MOTS N=5,003 Google/Shopper Sciences NGING THE RULEBOOK RATINGS & REVIEWS ratings and reviews ROUND US ZMOT RULEBO NGING RULEBOOK CHANGING RULEBOOK CHANGING TH RULEBOOK THE RULEBOOK Saatchi search engines search results share Shopper Sciences SMOT social networking stimulus TH OK CHANGING there's thinking Truth Macro Study users WIN AT ZMOT WORD OF MOT word of mouth YouTube ZMOT ALL ZMOT ZMOT ZMOT ZMOT