Globalization, Development and the Mass MediaSAGE, 2007 M11 20 - 264 páginas Globalization, Development and the Mass Media gives a comprehensive and critical account of the theoretical changes in communication studies from the early theories of development communication through to the contemporary critiques of globalization. It examines two main currents of thought. Firstly, the ways in which the media can be used to effect change and development. It traces the evolution of thinking from attempts to spread ′modernity′ by way of using the media through to alternative perspectives based on encouraging participation in development communication. Secondly, the elaboration of the theory of media imperialism, the criticisms that it provoked and its replacement as the dominant theory of international communication by globalization.
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Contenido
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| 20 | |
3 THE PASSING OF MODERNITY | 38 |
4 VARIETIES OF PARTICIPATION | 56 |
5 CULTURAL AND MEDIA IMPERIALISM | 81 |
6 THE FAILURE OF THE IMPERIALISM PARADIGM | 105 |
7 GLOBALIZATION AND THE MEDIA | 126 |
8 THE LIMITS OF GLOBALIZATION | 149 |
9 TOWARDS A NEW PARADIGM | 189 |
| 227 | |
| 253 | |
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Términos y frases comunes
agencies alternative American argued artefacts audience beliefs broadcasting capital capitalist central centre certainly claim clearly Cold War colonial concept concerned conflicts contemporary world continuity variant critical critique cultural imperialism debate developed world developing countries development communication dominant paradigm economic effect elite empires epoch evidence example experts flow global media globalization paradigm ideas identified imperialism paradigm imperialist important industries intellectual interests issues kinds language least Lerner less major Marxism mass media media imperialism Melkote military modernity MPAA Nordenstreng notably NWICO ofthe organizations original participation participatory paradigm particular political poor population possible practice problems proponents radical reality recognized Rogers role satellite Schiller Schramm social change society strategy stress struggle television programmes theoretical theories of globalization theorists trade traditional UNESCO western World Bank World Social Forum writers
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Página 13 - I mean to suggest that some accepted examples of actual scientific practice — examples which include law, theory, application, and instrumentation together — provide models from which spring particular coherent traditions of scientific research.
Página 19 - The earliest definition of development was 'a type of social change in which new ideas are introduced into a social system in order to produce higher per capita incomes and levels of living through more modern production methods and improved social organization
Página 20 - Historically, modernization is the process of change towards those types of social, economic, and political systems that have developed in Western Europe and North America from the seventeenth century to the nineteenth and have then spread to other European countries and in the nineteenth and twentieth centuries to the South American, Asian and African continents (Eisenstadt, 1966, p.
Página 20 - What is involved in modernization is a "total" transformation of a traditional or pre-modern society into the types of technology and associated social organization that characterize the "advanced" economically prosperous, and relatively politically stable nations of the Western World.
Página 22 - Modernization at the individual level corresponds to development at the societal level. Modernization is the process by which individuals change from a traditional way of life to a more complex, technologically advanced and rapidly changing style of life