Making, Selling and Wearing Boys' Clothes in Late-Victorian England

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Clare Rose
Ashgate Publishing, Ltd., 2010 - 276 páginas
Drawing upon a remarkable variety of documentary evidence, this study argues that much of Britain's consumer culture and modern business practices was influenced by the ready-to-wear market in boys' clothes. Through a detailed visual and statistical analysis of these sources, linking the design and retailing of boys' clothing with social, cultural and economic issues, it shows that an understanding of the production and consumption of the boys clothing is central to debates on the growth of the consumer society, the development of mass-market fashion, and concepts of childhood and masculinity.
 

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'It is […] this book’s considerable achievement that it sheds light on aspects of design, retailing and consumption that may have been widely understood by contemporaries, but seem baffling today. Rose’s work thus contributes not only to the history of retailing and consumption, but also leads the way in the use of sources such as copyright registrations, photographs or surviving garments that are eloquent on those very issues that are rarely verbalised in conventional archival records.' Business History
'... Making, Selling and Wearing Boys' Clothes in Late-Victorian England has to be one of the most significant pieces of costume research undertaken in recent years and is likely to be of interest not only to costume and childhood historians, but to those researching gender studies, consumerism and the growth of commercial production of clothing in the nineteenth century.' Journal of Childhood in the Past
'Through her multi-disciplinary approach, using widely differing sources, including archives, photographs and surviving objects, Clare Rose has produced an impressive and authoritative study of the production and marketing of boys' clothes in the late nineteenth century, and has enhanced her statistical data with an examination of cultural and economic issues of the time so that her consumers' clothing choices can be fully understood and appreciated.' Costumer
 

Contenido

Introduction
1
Raggedness and Respectability
23
Designing Boys Clothes
55
Advertising Boys Clothes
87
Affording Boys Clothes
111
Consuming BoysClothes
133
Age Employment and BoysClothes
155
Masculine Symbolism in Boys Clothes
181
Imperial Volunteers catalogue by Baker 1900
194
Conclusions and Contexts
211
Sources and Research Methodologies
231
Manufacturers Descriptions of Designs in Board of Trade
249
Index
271
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Acerca del autor (2010)

Clare Rose is a fashion historian who is an expert on fashion before 1920 and on children's clothes. She currently teaches at the Royal School of Needlework, London and at the V&A Museum, and has been interviewed on the Great British Sewing Bee. She has worked as a museum curator and done research in museum collections and archives throughout Europe and the USA, unearthing unseen artefacts and documents that can change the way we think about the past. These include mail order clothing catalogues from the 1840s, copyrighted designs for clothing, pre-1914 fashion magazines, and photographs. Her latest book, Art Nouveau Fashion, uses the rich resources of the V&A Museum to give a new view of this fascinating period with many previously unpublished images.

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