Content Strategy for the Web

This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.Companies and agencies spend months and millions of dollars on how they'll deliver content online, yet allocate very few resources toward planning for, creating, and governing the content itself. Content Strategy for the Web can help in delivering useful, usable content to online audiences, when and where they need it most. Focusing on the user experience as it relates to content strategy, this book defines content strategy, its business value, and why so m.