Communication for Social Change Anthology: Historical and Contemporary Readings

achieve action activities agents agricultural alternative America analysis approach areas audience become channels communication concept concerned countries create critical cultural decision dependency development communication dialogue Diffusion of Innovations direct discussion dominant economic effective example exist experience expression fact field function groups human ideas important individual influence innovations institutions interests involved issues knowledge Latin America learning living marketing mass media material means ment messages munication nature objectives organization participation participatory perspective planning policies political poor popular possible practice present Press problems production programs question radio reality receiver relations relationship result role rural situation social social change society strategies structure theory thinking Third World tion traditional understanding United University values village