Search Engine Optimization: Your visual blueprint for effective Internet marketing

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John Wiley & Sons, 2010 M07 15 - 336 páginas
A visual approach to the power of SEO marketing from a world-renowned Internet marketing expert

Search engine optimization (SEO) is an ever-growing and powerful form of online marketing that allows business to grow in a faster, more cost-effective way by increasing traffic and visibility to a Web site. This updated resource remains the only book of its kind to take a visual approach to the essential component of maximizing the effective marketing strategies that SEO provides.

Packed with more than 600 screen shots, top Internet marketing expert Kristopher Jones explores search-engine marketing principles such as keyword generation, on-site optimization specifically regarding Web site structure, internal linking, URL structure, and content creation, and much more.

  • Presenting the only known book on the market that takes a visual approach to the powerful and growing form of SEO marketing
  • Covers the increasing role of social media Web sites as well as the convergence that is occurring between paid and organic search-engine marketing
  • Offers you a strong foundation for developing successful SEO strategies

Search Engine Optimization: Your visual blueprint for effective Internet marketing, Second Edition captures the immense potential of SEO and delivers it to you in a visually understandable way.

 

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Contenido

Your visual blueprint for effective Internet marketing 2nd Edition THE HISTORY OF SEARCHENGINE OPTIMIZATION
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 1 Getting Started with SearchEngine Optimization
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 2 Keyword Generation
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 3 Creating Pages
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 4 Basic Web Site Structure
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 5 Advanced Web Site Structuring
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 6 Creating Content
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 7 Creating Communities
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 9 Using Google Analytics
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 10 Social Media Optimization
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 11 Creating PayperClick Campaigns
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 12 Optimizing PPC Campaigns through Quality Score Optimization
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 13 Optimizing for Other Search Engines
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 14 Monetizing Traffic
Your visual blueprint for effective Internet marketing 2nd Edition Chapter 15 Installing SEO Plugins
Your visual blueprint for effective Internet marketing 2nd Edition INDEX

Your visual blueprint for effective Internet marketing 2nd Edition Chapter 8 Building Links

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Acerca del autor (2010)

Kristopher B. Jones is considered one of the top Internet marketing experts in the world. Kris is a frequent keynote speaker, presenter, and moderator at major national and international marketing conferences, including Search Engine Strategies (SES), Affiliate Summit, and the Electronic Retailer Association. Kris is also a sought-after speaker at colleges and universities around the country and has delivered inspirational lectures to thousands of college and graduate students at schools such as Penn State University, the University of Pittsburgh, and Villanova University.

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