Setting the agenda : the mass media and public opinion
"Across the world, the mass media strongly influences what the pictures of public affairs 'in our heads' are about. The mass media also influences the very details of those pictures. In addition to describing this media influence on what we think about and how we think about it, Setting the Agenda discusses the sources of these media agendas, the psychological explanation for their impact on the public agenda, and the subsequent consequences for attitudes, opinions and behaviour." "This new book will prove invaluable to students of media, communications and politics, as well as those interested in the role of mass media in shaping and directing public opinion."--Jacket
Print Book, English, 2004
Polity ; Blackwell Pub., Cambridge, UK, Malden, MA, 2004
xiv, 184 pages : illustrations ; 24 cm
9780745623122, 9780745623139, 0745623123, 0745623131
56466410
Influencing public opinion
Reality and the news
How agenda-setting works
Why agenda-setting occurs
The pictures in our heads
Attribute agenda-setting and framing
Shaping the media agenda
Consequences of agenda-setting
Mass communication and society
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